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Atlas  /  For prosperity & business  /  Thần Tài and Ông ĐịaNo. 127
Plate ISoutheast Asia · VietnamThần Tài and Ông Địa, drawn by Wishlore
Pl. IThần Tài and Ông Địa. A small red altar with two empty seats, an incense bowl with three sticks and a gold bar in front: an emblem, not a portrait. Drawing: Wishlore.
No. 127  ·  For prosperity & business  ·  Southeast Asia

Thần Tài and Ông Địa

Two figures kept as a pair on an altar in Vietnam: Thần Tài, the God of Wealth, and Ông Địa, the Earth God. They are honoured together, and the God of Wealth has his own day each year, on the tenth day of the first lunar month.

Earliest record
No early record found; a living altar custom
Source
No early record
Region
Southeast Asia · Vietnam
Wish
For prosperity & business
Layers
Record Folk Modern
The story · three layers

The story, in three layers.

Record, Folk and Modern are kept apart, and each one carries its source.

I
Record
Not recorded

No early record

We found no early written record of Thần Tài and Ông Địa as an altar pair, and no date for when families began to keep them together. Our sources describe the custom as it is today.

II
Folk
Living custom, Vietnam

A pair on the altar

Our sources describe the God of Wealth and the Earth God kept together on one altar, as a pair. The God of Wealth’s story is said to have reached Vietnam from Chinese folk belief. His own day, the tenth day of the first lunar month, is kept each year.

To verify: Which of these two sources says the God of Wealth’s story came from Chinese folk belief; The date of the God of Wealth’s day: we have it from the title of the trade magazine’s article and have not checked the article itself; Where the altar stands in homes and shops, and what is offered there; our files do not say

III
Modern
Recent years

Gold on the God of Wealth’s day

Our sources describe buying gold on the God of Wealth’s day as a modern habit. The figures themselves are devotional images, so we draw the altar, not the gods. We do not sell them as toys or ornaments, and we promise nothing about trade.

To verify: Which source calls buying gold on the day a modern habit

Thần Tài and Ông Địa
No early record found; a living altar custom
Story and sources on the reverse
Pl. IIThe story card. Every printed piece carries the story and a code that opens the full source list.
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In one breath
Two gods, kept as a pair. Who would you keep it for?